The Golden Pen media award

To show how much we appreciate the value of the professional writing about Croatia to the tourism journalist and their editors, the Croatian National Tourist Board has established the Golden Pen media award in 2004. in two categories, the best printed material and the best radio/TV show. In the 2015. we introduced a new category - for the best blog post.

The award-giving ceremony is a part of a 3-day study trip, organized in a different region in Croatia each year. In the last 15 years, during the Golden pen program, we have hosted over 800 top of the top tourism media representatives from all over the world.

Since the award ceremony of the "Golden Pen" in 2020 was cancelled due to the Covid-19 pandemic, this year's award ceremony as part of the 17th edition of the "Golden Pen" will be held from 14th to 17th June 2021. in Istria with special regards to Safe stay protocols.

Did you know?

The reason why we named the award Golden Pen (in Croatian – Zlatna Penkala) is quite simple. Croatia is the home of the fountain pen!

According to the Croatian encyclopedic dictionary, pen is the colloquial name for the fountain pen, ball point pen and mechanical graphite pencil. Where did this name come from? From their “father”, one-time inhabitant of Zagreb, engineer Slavoljub Eduard Penkala (1871-1922), one of the most famous inventors in the 20th century.

The first mechanical pencil in the world was patented by engineer Penkala on the 24th of January 1906 and the first fountain pen in the world with solid-ink, on the 31st of May 1907. The invention was patented in more than 35 countries in the world and manufacturing of the fountain pen and ball point pen in the Zagreb based factory grew.

Penkala’s pencils and fountain pens were exported to over 70 countries in the world and in the time period between 1912 and 1926 it was one of the biggest factories of writing equipment in the world.

Zlatna penkala