The Croatian National Tourist Board (CNTB) is a national tourist organization founded with the aim of creating and promoting the identity and reputation of Croatian tourism domestically and internationally. CNTB activities include both planning and implementing the promotional strategy, as well as proposing and implementing promotional activities that are of common interest to all entities in tourism, and raising the level of quality of the entire Croatian tourist offer.
The most significant tasks of the CNTB include the organization, implementation and supervision of all activities related to the branding and promotion of the tourist product of the Republic of Croatia, unification of the overall Croatian tourist offer, implementation of operational market research for the promotion of Croatian tourism, evaluation of the implemented promotional activities and others.
The scope of the CNTB’s work also includes the management of the eVisitor system and other tourist information systems, such as the coordination of activities with all regional and local Tourist Boards, as well as all economic and other entities in tourism that act both directly and indirectly on the improvement and promotion of tourism in Croatia.
The management bodies involved within the CNTB are the Assembly, the Tourism Council and its president, the duties of which are undertaken by the Minister for Tourism. The CNTB acts on the basis of the Annual Work Program and Financial Plan adopted by the Assembly, and generates revenues from the following sources: tourist taxes, membership fees, the state budget and other sources.
The Croatian National Tourist Board is headquartered in Zagreb (Iblerov trg 10/IV), but also has 19 representative and branch offices globally: Frankfurt (Germany), Munich (Germany), Vienna (Austria), Ljubljana (Slovenia), Milan (Italy), Prague (Czech Republic), Bratislava (Slovakia), Warsaw (Poland), Paris (France), London (United Kingdom), Budapest (Hungary), Amsterdam (Netherlands), Brussels (Belgium), Stockholm (Sweden), Moscow (Russia), New York (USA), Los Angeles (USA), Shanghai (China), Seoul (South Korea).