Research and Analyses of the Tourism Market

Research and analyses of the tourism market elaborate on the various dimensions of tourist traffic and deal with specific topics related to supply and demand in tourism as well as with the attitudes and consumer habits of tourists. They also provide information relevant to tourism businesses, such as holiday calendars and overviews of flights linking Croatia to source markets.

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TOMAS istraživanja

TOMAS istraživanja primarna su kvantitativna istraživanja u okviru kojih se podaci prikupljaju osobnim intervjuom s turistima (uz korištenje strukturiranog upitnika), a provode se s ciljem identifikacije stavova i potrošnje turista u hrvatskim turističkim destinacijama.

TOMAS Hrvatska 2025./2026.

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Tourism in Figures

An annual publication of the Ministry of Tourism of the Republic of Croatia that includes general and specific data on tourism. It contains a comprehensive analysis of tourism indicators.

Tourism in figures 2023.

Tourism in figures (2023 edition) is available only in Croatian.

Turizam u brojkama - 2023.

PDF 1.67 MB

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Analyses of Tourist Traffic

Various analyses of tourist traffic that elaborate on the different aspects of tourist movement patterns in Croatia, i.e. they deal with specific thematic areas related to seasonality, types of accommodation, business operations of tourism entities, etc.

Note: The documents in this sections are intended for the Croatian market and are available only in Croatian.