CNTB: call campaign launched across 14 markets

Category: Press releases
Published: Mon, 16.05.2022 - 13:23

The Croatian National Tourist Board has launched its brand campaign "Your Life, Your Time, Your Experience" across 14 markets, which aims to promote the high season, that is to encourage foreign guests to visit Croatia during the upcoming summer months. The campaign, which will be active until the end of July, is being implemented in Germany, Slovenia, Austria, Italy, Poland, the United Kingdom, the Czech Republic, Hungary, France, the Netherlands, Slovakia, Sweden, Switzerland and Belgium.

"Activities within the campaign are being carried out on the most watched TV channels and the most read portals and newspapers in each market, but also via social networks, outdoor advertising on billboards, digital panels and public transport. Through May and June, we expect press conferences and special presentations in Bratislava, Vienna and New York that will provide additional visibility and promotion to Croatia in the run-up to the summer, along with the main brand campaign", said Croatian Tourist Board Director Kristjan Stanicic.

Let's add that for the purposes of this campaign, 14 special promotional videos lasting 30 seconds were created, which will be used for advertising on online channels. Tourist products advertised through the campaign are specially adjusted to the preferences of each individual market, i.e. these are the most common motives for coming to Croatia. For example, in addition to the sun and the sea, culture and nautical are especially emphasized on the French market, nature and active holidays in Poland, camping in the Netherlands, eno-gastronomy and nautical in Sweden, etc. A special sustainability label will be highlighted throughout the campaign - Croatia, naturally yours. The shape of the logo represents the rings on the tree, i.e. the harmony and interweaving of blue and green Croatia through sustainable tourism.

"I believe that this campaign will further stimulate the interest of tourists to choose Croatia as their ideal travel destination in the coming months. Unique promotional visuals were created for each market, where in addition to the already known offer, we want to further highlight all the additional authentic products and experiences of the entire destination - from gastronomic delights to local customs and cultural heritage", concluded Minister of Tourism and Sports Nikolina Brnjac.