The Croatian National Tourist Board hosted the annual gathering of members of the Croatian Congress Ambassador program, held at the Esplanade Hotel in Zagreb. This program is implemented in cooperation with the Croatian Meeting Professionals Association (CMPA) and the convention bureaus of Zagreb, Dubrovnik, and Opatija, with the goal of further promoting and developing Croatia as a recognizable and competitive destination for international business events.
The Croatian Congress Ambassador program brings together successful and distinguished professionals from the fields of science, medicine, academia, business, and other relevant sectors, whose international work boosts Croatia's visibility on the global meetings industry map. By leveraging their professional reputation and engagement, the ambassadors play a key role in nominating and attracting international professional and business events to Croatia.
During the informal networking, the hosts reflected on the latest trends in the meetings industry, exchanged information on upcoming events, and discussed ideas for further promoting Croatia on the international stage. Special emphasis was placed on the importance of collaboration between the congress ambassadors, the Croatian National Tourist Board, the convention bureaus, and the Croatian Meeting Professionals Association (CMPA).
Representatives of the Croatian National Tourist Board and the Croatian Meeting Professionals Association further introduced the ambassadors to the program's support opportunities - from the bidding stage to event execution - to encourage their continued involvement in organizing new international events in Croatia. During the evening, the ambassadors also received updates on Croatia's MICE offer and the development of key business event destinations.
The organizers emphasized that annual gatherings like this play a crucial role in strengthening connections and sharing experiences, while also fostering new initiatives that further enhance Croatia's position as a high-quality and competitive MICE destination.
The Croatian Congress Ambassador program is aligned with the practices of similar ambassador programs run by convention bureaus worldwide and contributes to raising awareness of the importance of international business and professional events for economic, social, and scientific development. Organizing such events enhances the host destination's reputation and international prestige, encourages knowledge exchange, and further strengthens the global reputation of Croatian professionals.