Croatia’s MICE Offer Presented at IMEX Frankfurt

The Croatian National Tourist Board once again participated in IMEX Frankfurt, one of the world’s leading trade fairs for the meetings and events industry, held from May 19 to 21 in Frankfurt. A record 29 Croatian co-exhibitors showcased their offer at the Croatian stand, including tourist boards, hotel companies, destination management companies, convention bureaus, and specialized business tourism agencies.

According to the organizers, this year’s edition of the fair gathered more than 4,000 international buyers from over 60 countries worldwide, including a large number of representatives from the European market, as well as participants from North and South America, Asia, Africa, and the Middle East. The strong international turnout further confirmed the importance of IMEX Frankfurt as one of the leading global gatherings of the meetings and congress industry.

Participation at IMEX Frankfurt represents an important segment in promoting Croatia as an attractive and competitive destination for business events, congresses, incentive travel programs, and professional gatherings. Croatia introduced itself to international event organizers as a destination that successfully combines high-quality congress infrastructure, safety, excellent transport connectivity, authentic experiences, and a rich food and wine offer.

During the fair, Croatian exhibitors held numerous business meetings with international buyers and event organizers, with a special focus on small and medium-sized congresses and business events, as well as incentive programs. Interest in Croatia as a MICE destination continues to grow, while business tourism plays an important role in strengthening year-round tourism, considering that the majority of business events are held during the pre-season and post-season periods.

Event organizers are increasingly looking for safe, sustainable, and diverse destinations capable of offering quality infrastructure alongside authentic destination experiences. In this context, Croatia — particularly destinations located near major international airports — is becoming increasingly recognized as a desirable destination for hosting international business events.

In cooperation with the Croatian Chamber of Economy, wine tastings and presentations of authentic Croatian gastronomic delicacies were organized at the Croatian stand during the fair, further highlighting the richness of Croatia’s food and wine scene as an important part of the overall experience for business guests.