Lonely Planet China, the Chinese edition of the most famous travel guide publisher, is celebrating its 10th anniversary on the Chinese market this year, and on this occasion, they created a special edition for August in print and digital form, in which Croatia, together with France, Italy, Great Britain, Thailand, Mauritius and Scandinavian countries, is included in the list of the world's most attractive tourist destinations.
The special edition also contains a small urban guide about Dubrovnik, the author of which is the multi-award-winning journalist Si Ma Yan, specialized in creative travel and lifestyle topics and also known as a great fan of Croatia.
„Dubrovnik has been an attractive destination for many tourists for many years, and the publication of a guide about Dubrovnik in the Chinese Lonely Planet is an excellent promotion of Croatia and the pearl of the Adriatic on the Chinese market. Also, Dubrovnik has always been a must-visit destination for Chinese tourists, and it's really a big deal that this magazine, which has an audience of millions, included us in celebrating its important anniversary. Namely, in less than a month, two key Chinese travel magazines, Lonely Planet and National Geographic China, published wonderful reports about Croatia, which gives our country additional visibility on the large Chinese market “, said Franka Gulin, Director of the CNTB Representative Office in China.
It is important to note that in March last year, Zagreb also had its own mini guide in Lonely Planet. The unique feature of these urban guides is that journalists write reports from their own trips, sharing their own recommendations and experiences with readers.