According to data from the eVisitor system, which records tourist traffic in commercial and non-commercial accommodation facilities as well as nautical charter (eCrew system), Croatia recorded more than 21.8 million tourist arrivals and 110.1 million overnights in 2025. Compared to 2024, this represents an increase of 2% in arrivals and 1% in overnights. Of this total, 104.6 million overnights were recorded along the Adriatic coast, which is 1% more than in 2024, while the continental part of the country, including Zagreb, recorded 5.6 million overnighs, representing a 2% increase compared to 2024.
„We are satisfied with the achieved results, which were record-breaking this year as well, across all segments. We recorded a record pre-season and post-season, with a particularly significant step forward in December, when more than one million overnights were achieved. For the first time in history, we exceeded 110 million overnights, and in addition to that, we also recorded record tourism revenues. Considering that alongside all these results we successfully implemented one of the most demanding reforms in tourism—the accommodation capacity reform, for which we already have concrete indicators of positive change—2025 can overall be considered a very successful tourism year. New challenges now lie ahead, as 2026 will bring many changes, ranging from unstable geopolitical developments and economic conditions in our source markets to broader shifts in tourism trends. In this context, price competitiveness will be one of the key decisive factors, and we must all take seriously the warnings and signals coming from the markets. We are intensively launching all promotional activities, from presentations at the world’s largest trade fairs to numerous market-specific campaigns. Only with a serious and responsible approach by the entire sector to the challenges ahead can we repeat such results in 2026 as well,” said Minister of Tourism and Sport Tonči Glavina.
By counties, the highest number of overnights last year was recorded in Istria (30.3 million overnights), followed by Split-Dalmatia County (20.9 million), Kvarner (18.5 million), Zadar County (15.5 million), Dubrovnik–Neretva County (9.3 million), Šibenik–Knin County (6.6 million), and Lika–Senj County (3.5 million). Looking at destinations, the highest number of overnights in 2025 was recorded in Dubrovnik, Rovinj, Split, Poreč, and Umag.
“The excellent results achieved in 2025, despite complex global circumstances, inflationary pressures, and climate change, motivate us to continue our work and achieve the goals set for 2026. Along with growth in tourist traffic during the pre-season and post-season and the positioning of Croatia as a year-round destination, we will place emphasis on the continued development of premium and sustainable tourism, intensifying cooperation with airlines, tour operators, and travel platforms, communicating specific tourism products, and implementing digital campaigns to strengthen the brand and encourage early bookings, including messages from the ‘Local Host’ project in markets with strong demand for accommodation in private households. The year 2026 opens up new opportunities but also presents challenges related to price competitiveness and security, with the main objective of the entire Croatian tourism sector being the provision of quality and value for money,” said Kristjan Staničić, Director of the Croatian National Tourist Board.
Looking at source markets, tourists from Germany recorded the highest number of overnights in Croatia last year (22.3 million), followed by domestic tourists from Croatia (13.8 million), Slovenia (11.1 million), Austria (8.2 million), Poland (7.3 million), the Czech Republic (4.9 million), and the United Kingdom (4.1 million).
Positive trends continued in December
The Croatian tourism sector also achieved excellent results in December, with 450,000 arrivals and 1.1 million overnights, which represents an increase of 7% in arrivals and 7% in overnights compared to December 2024. The highest number of overnights was recorded in Kvarner, as well as in Istria and Split-Dalmatia County, while among destinations the leaders were Zagreb, Opatija, Split, Dubrovnik, and Rovinj.
Particularly strong results were achieved during the Christmas and New Year holidays, specifically in the period from 24 December to 1 January, during which Croatia recorded more than 188,000 arrivals and over 541,000 overnights. Compared to the same period in the previous year, this represents an increase of 8% in arrivals and 8% in overnights. The highest number of overnights during this period was recorded in the destinations Zagreb, Dubrovnik, Opatija, Poreč, and Split, while by accommodation type, the most overnights were achieved in hotels (279,000 overnights) and private accommodation (128,000 overnights).