The Croatian National Tourist Board is conducting this year’s first branding campaign, which will be implemented in different time periods, in 16 key markets, until the end of July. The main goal of the brand campaign is to further increase Croatia's recognition as an attractive tourist destination with a rich offer, which is why this campaign is focusing on the most recognizable Croatian tourism products such as sun and sea, wine and gastronomy, active tourism, nautical tourism, and culture.
The strength of the Croatian tourism brand has been continuously growing for several years, making our country increasingly recognized as a diverse and quality tourist destination. In order to keep up with positive trends, we have created a carefully planned brand campaign which follows the preferences of each of the 16 selected markets. Our goal is to offer our guests what they are looking for, and that we are successful in doing so show the preliminary results of the latest TOMAS research, according to which their satisfaction with most elements of the offer grows, especially with the hospitality of the hosts, hiking and biking trails, the presentation of cultural heritage, the quality of information in the destination, but also the variety of events and the culinary offer, said the Director of the CNTB, Kristjan Staničić.
The markets in which this year's first brand campaign is conducted are Germany, Austria, Italy, Poland, Czechia, the United Kingdom, Hungary, France, the Netherlands, Sweden, Belgium, Norway, Russia, Ukraine, Slovakia and Spain. Campaign activities will be implemented through online and offline channels, i.e. as part of TV programmes, newspapers and magazines, outdoor and display advertising, social media networks Facebook, Instagram, and Twitter, and YouTube.
In addition, the Croatian National Tourist Board will conduct four main promotional campaigns in 2020, two campaigns for the promotion of the pre and post seasons, and two brand campaigns. The production and implementation of campaigns is carried out in the markets according to the defined media plans and the guidelines of the existing umbrella communication concept. In addition to the main campaigns of the Croatian National Tourist Board, in 2020, there will also be campaigns for the promotion of business and nautical tourism, Christmas markets and a campaign aimed at the domestic market, which will stimulate domestic tourist traffic in the pre and post season periods.