As part of the first wave of the campaign for digital nomads “Croatia, your new office!”, which the Croatian National Tourist Board is conducting on the markets of the USA, Canada and the United Kingdom, over 8 million impressions were achieved from mid-March to mid-April 2021. Activities within this promotional campaign were conducted on the social networks Facebook and Twitter which were aimed exclusively at the target group of potential digital nomads, and all information on the conditions of registration and residence of digital nomads in Croatia may be found on the campaign landing page www.digitalnomads.hr and subpage Croatia your new office, available on the official CNTB’s website Croatia.hr.
“Under the current circumstances, digital nomads can contribute to better occupancy of tourist capacities throughout the year, while working remotely and the digital nomad lifestyle itself is increasingly becoming a global trend that brings numerous benefits for a number of areas, including the tourism sector. Croatia has the necessary preconditions to become an attractive and desirable destination for digital nomads and we will continue to carry out the necessary activities to be as successful as possible”, said the Director of the Croatian National Tourist Board Kristjan Staničić, adding that the second wave of the promotional campaign is planned for the second half of 2021.
It is important to note that on the campaign page most searches are for the conditions and steps that must be met in order to obtain a staying permit for “digital nomads”, but also the content available in certain destinations. The data also show that the most interesting products looked at include active holidays, nature, culture and eno-gastronomy, but also destinations such as Central Dalmatia, Istria, Dubrovnik and Zagreb.
The fact that Croatia is recognized as an interesting destination for digital nomads is confirmed by media coverage in renowned foreign publications and media such as GEO, Lonely Planet, The Washington Post, Forbes, The Mirror and The Independent, which have dedicated their recent articles to digital nomads in Croatia.