“Croatian National Tourist Board organized for the 13th time in a row the Golden Pen awards and recognitions for foreign journalists. This year the Golden Pen took place in Kvarner region, precisely in Opatija and Mali Lošinj, in the period from May 15 to May 16. Besides the Croatian National Tourist Board, as the holder and main organizer, this year’s partners were the Tourist Board of Kvarner, of the city of Opatija and of the city of Mali Lošinj. With the Golden Pen award, the Croatian National Tourist Board promotes the value of the professional writing about Croatia in foreign medias, and finally it is the opportunity to thanks the journalists for their contribution in the promotion of the Croatian tourism in the world.
This year’s nominations by category for the Golden Pen have been forwarded by the Croatian Tourist Board offices abroad, including the following markets: Austria, Switzerland, Belgium, Czech Republic, France, Italy, Hungary, the Netherlands, Benelux, Germany, Poland, Russia, Ukraine, USA, Slovakia, Slovenia, Sweden, Denmark, Estonia and the United Kingdom. The awards are assigned for written material, for online article and blog, for TV and for the radio. This year 29 nominations have been received, and more precisely 33 journalists have been nominated, out of which 27 participated to the awarding ceremony and the accompanying program which allowed them to see and meet the hosting destinations.
Like each year, the most important award is the Grand Prix. The Grand Prix for the written material has been awarded to Jean Louis Tremblais from Le Figaro Magazine for his report “Lošinj and Cres, the archipelago of the golden fleece”. The winner for the TV report is the Italian journalist Marco Preti, from RAI 3 (CORAL CLIMB FOR RAI 3), for his report named “Slavonia”. The Grand Prix for the blog was awarded to Ronald Kordiš from Slovenia for his blog HAD.SI, and more precisely for his entry “Motovun - ideas for a Sunday trip”.
The project Golden Pen empowers a continuous cooperation and informing of the foreign media about the Croatian tourism, as well as the dissemination of positive news on the situation of Croatian tourism, informing about the positive image of Croatia as a preferred tourism destination and generally about Croatian tourism in the world.”
Best written material
The long-time reporter Jean-Louis Tremblais and one of the best French photographers, Eric Martin, are the authors of this article. This time they convey to the readers their fascination with Croatian beauties in a travel piece called ‘The Lošinj and Cres golden fleece archipelago’, and they initially highlight the incredible beauties of the Kvarner islands of Lošinj, Susak, and Cres. Enchanted by the beauties of the islands, they compare the archipelago to a pearl necklace that adorns the Kvarner Gulf. The team conveyed to the French audience the feeling about how everything on this island “has the air of harmony, calmness, simplicity”, how the air is clear like crystal, without any pollution. In a richly illustrated article they provide many recommendations about where to stay, what restaurants to visit in order to enjoy the local food, and which activities should not be missed. In a special section, they recommended a visit to the Museum of Apoxyomenos.
Best TV coverage
Marco Preti for Coral production for Italian national TV, RAI, documentary Geo geo. The report was filmed in Đakovo, its surroundings, Osijek, and in Baranja. The topics were: the Lipizzaners, traditional crafts, the traditional houses, the Slavonian fields, and the natural heritage, with a special part dedicated to the city of Osijek. During the shooting the team would stop in front of the courtyards of Slavonian houses, and the locals invited them into their homes, offering them local delicacies, and were shown a warm welcome. The team was impressed by the cordiality and hospitality of the inhabitants, they felt as if they were at home, and they returned with positive experiences and memories from this trip. The reportage was broadcast on 9 May 2016, and was seen by 1,5 mil viewers. It was made in cooperation with the Representative Office, the Head Office of the CNTB, the Tourist Board of the Osijek-Baranja County, and local tourist boards. In addition to this report about Slavonia, Preti has also filmed pieces about Kvarner, Istria, and Dalmatia.
Best blog material
According to all charts and calculations in 2016, Roni Kordiš and his blog HAD.SI are among the top ten most read blogs in Slovenia. His blog is followed by 65,000 to 100,000 people annually, while each post in average by 2,500 people. The author is in love with Istria, which has been a destination to which he returned to almost every weekend for many years. According to him the destinations in Istria have some special energy which he gladly presents to his readers, and for them he discovers hidden corners which every Slovenian can reach in approximately one hour. His readers appreciate such information and easily identify with the author and his way of writing.