Japan

PRINT FEATURE

Journalist: Maiko Matsuda has been working as an editor for more than 13 years, and has written reports on many countries. She has visited Croatia on two occasions, greatly contributing to the promotion of Croatia in Japan. 

The ‘Madame Figaro Japon' magazine is one of the most prominent magazines in Japan, reporting regularly on tourist destinations. The 2008 August edition was dedicated to Croatia, featuring reports on Zagreb, Istria, Dubrovnik, Kvarner, the islands of Mali Lošinj, Pag and Brač on 60 pages. The report introduced the most popular tourist destinations, agricultural tourism, islands and other destinations that the Japanese public is not yet familiar with. The reports presents Croatian everyday life and traditions, its hospitality, gastronomy, quality of life, and natural and cultural beauties. 

Circulation: 90,000 
Size: 60 pages
Date of publication: August 20th, 2008 
Estimated value: around 99,200,000 JPY

TV FEATURE

Journalist: Yasuji Takahashi has worked as a director for TBS TV for over 16 years. Two years ago, he became director of The World Heritage program, creating numerous reports in over 13 countries. 

The TBS TV program The World Heritage is one of the most viewed tourism programs in Japan. It is aired every Sunday at 6 pm. In June 2008, it featured a report on the Plitvice Lakes National Park. The excellent direction and cinematography with a High Vision camera depicted the Plitvice lakes in all their glory. What is most interesting is that the report presented the viewers with a historical overview of the lakes during the Homeland War, which greatly contributed to the Japanese public getting to know about Croatia's recent past and the current state of this UNESCO World Heritage site. 

Air date: June 29th, 2008 
Size: 30 minutes
Viewers: millions
Estimated value: around 90,000,000 JPY