Buy Croatia

The Buy Croatia concept consists of an organized FAM trip for our foreign guests (TO/TA representatives) followed by the B2B workshop between Croatian participants (tour operators, travel agencies, hotels...) and foreign partners. The business workshops and business meetings between Croatian tourist participants and foreign tourist participants are organized and held for the purpose of increasing Croatia’s coverage in TO/TA brochures and enhancing the diversification of the tourist offer presently available on the market. These meetings are held in Croatia (Buy) and the foreign tourist participants visit Croatia as our guests.

These meetings are arranged several times a year and are aimed to promote a specific product and/or destination.

The goal is to enable foreign TO/TA representatives to:

  • learn about the destination and experience the tourist products and quality of the offer,
  • meet with the service suppliers (accommodation operators, incoming agencies, product specialists, etc.),
  • negotiate purchases of services and/or packages.

Every participant is obliged to fill out the application form for a specific Buy Croatia. Application forms will be available at least three weeks prior to the start of the Buy Croatia program. For more information you can contact buycroatia@htz.hr